by Shopify API

Recently we hosted a festive street party outside our new HAY Melbourne store in Fitzroy to celebrate HAY's 20th anniversary and new HAY Phaidon book. Thank you to everyone who joined us, along with our event partners Poor Toms, Moon Dog, StrangeLove and The Pie Thief

Photography by Amy Hemmings

Over 120 guests joined us to celebrate the launch of our new HAY Melbourne store, which is nestled on the corner of Johnston and Napier streets in Fitzroy. Outdoor HAY collections including Palissade and Balcony by the Bouroullecs were used to style the street, creating an ambient place for guests to hang out and catch up over a drink. 

The premium 160m2 HAY Melbourne store is managed and operated by Cult Design, and brings a full retail experience of the world of HAY to Melbourne design lovers.

During the event, we celebrated the launch of the new HAY Phaidon book. Coinciding with HAY's 20th anniversary, this new inspiring book explores HAY's origins and astronomical trajectory - starting in 2002 when husband and wife Rolf and Mette Hay founded the company. New in stock, both in store and online now - shop now here.

Guests enjoyed a range of drinks from local Melbourne suppliers, including delicious hard seltzers from Moon Dog; Gin and Tonic and Negroni Spritz from Poor Toms; and non-alcoholic sodas from StrangeLove.

Seven years since the opening of the first HAY store in Australia on Crown Street, Sydney, the Danish design brand has expanded with the launch of its second Australian retail space in one of Melbourne’s most vibrant and creative districts just north of the CBD.

Richard Munao, Cult's founder and director, shares: "We wanted to localise the store and reflect Melbourne’s street culture in the design. We started with the idea of graffiti and thought Jasmine’s architectural and colourful style would work well for a design store. We worked on the design together, referencing the HAY colour palette and design shapes." 

Guests enjoyed a beautiful grazing table styled with accessories from the new Sobremesa range by Laila Gohar including the Striped Vases, Tablecloth, Jug, Bean Pot, Napkins and more. We also partnered with our neighbours, The Pie Thief, to serve a range of their infamous baked goods, including lasagne pies and fennel sausage rolls.

Cult Founder and Director, Richard Munao, welcomed guests and shared a few words about the 20-year partnership between Cult and HAY and the new HAY Melbourne store. A lucky door prize was drawn, with six lucky guests gifted a copy of the new HAY Phaidon book.

In celebration of HAY's 20th birthday, guests enjoyed a big summer berry meringue by local baker Kate Barr (Cake Barr), inspired by Laila Gohar's beautiful cake at HAY's anniversary celebrations in Copenhagen earlier this year.

The event was attended by more than 120 guests from Melbourne's design industry including designers, stylists, architects, media, retail customers and local Fitzroy creatives. 

Curated through an Australian design lens, the new HAY Melbourne store features a vibrant exterior mural by local artist Jasmine Mansbridge and stand-out retail counter designed by leading Australian industrial designer Adam Goodrum in collaboration with plastic recycling company Defy Design.

Much like its flagship store in Copenhagen, HAY Melbourne delights visitors with an open plan, laid out as an apartment, offering a wide selection of furniture and accessories, from sofas to lighting, textiles and glassware. New releases in-store include the Rey chair by Bruno Rey, Pao Portable Lamp by Naoto Fukasawa and Balcony outdoor range by Ronan and Erwan Bouroullec, alongside collection bestsellers such as the About A Chair, Mags Sofa, Colour Crates and Palissade range.

HAY Melbourne is now open at 176 Johnston Street, Fitzroy VIC 3066.

SHOP THE EVENT. Explore designs featured at HAY street party

HAY Phaidon Book

Sobremesa Napkins

Sobremesa Apron

Sobremesa Tablecloth

Sobremesa Stripe Cookie Jar

Sobremesa Jug

Sobremesa Bean Pot

Sobremesa Serving Bowls

Sobremesa Market Net Bag

Sobremesa Placemat

Pot Plant w/ Saucer

Splash Vase - Roll Neck, Coffee 

Juice Vase - High, Blue

Juice Vase - Wide, Yellow

Juice Vase - Wide, Light Blue

Palissade Lounge Chair Low

Palissade Lounge Chair Low

Palissade Dining Bench

Colour Crate

Kaleido Tray

Swirl Bowl

French Press Brewer

Palissade Bench

Palissade Barstool

Palissade Ottoman

Splash Vase  

Splash Vase

Splash Platter

Splash Platter

HAY was founded in 2002 with the ambition to create contemporary furniture that uses sophisticated industrial manufacturing to satisfy the needs of modern living. HAY Melbourne is now open at 176 Johnston Street, Fitzroy VIC 3066.

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